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Using 3rd party software Ashley can link to a booking system that allows her clients to make appointments. Ashley can then synch her iPhone with the booking platform so she doesn't have to waste time on the phone.
Ashley's blog allows her to keep people up to date with her hair and make-up work. It also keeps her in touch with her clientele, if she's taking a trip etc. she can post it on her blog.
Ashley's portfolio speaks for itself.